A Study on Customer Perception about Service Quality at Marriott Hyderabad

Abstract

During my stay at the Marriott Hotel in Hyderabad I observed that they are successfully implementing various strategies for various services being provided. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. This study is conducted with an eye on customer perception about service attributes at Marriott and the process involved in preparing questionnaires and collecting the information and identifying the factors as well as recording the information about the hotels and to identify the commonly used pricing strategies in marketing from the point of view of the marketing manager and also of finance managers about vouching and collecting cash while taking decisions about the pricing also. In Hyderabad city the hotel industries are known to provide the quality services with reasonable prices and in altering pricing strategies according to seasons.